Since being introduced to the world by the Ultimate Fighting Championships nearly 25 years ago, Brazilian jiu-jitsu has exploded in popularity. While it may seem like a facile art — it involves little to no hitting, just what looks like complicated wrestling — there is something special here, something transformative. 

That is why it’s moving from a subculture into the mainstream with celebrities like Demi Lovato, Ashton Kutcher, Anthony Bourdain and Keanu Reeves, as well as intellectuals and authors like Sam Harris, Ryan Holiday and Tim Ferriss training in and raving about it. 

Why is jiu-jitsu becoming so popular? And what can it teach anyone, let alone entrepreneurs? Aside from being considered one of the most effective forms of self-defense, it’s healthy, social, empowering, interesting and a hell of a lot of fun. Beyond all of its physical benefits, it’s a life hack. Over the next ten posts, we’re going to take a look at just a few of the many powerful life lessons jiu-jitsu teaches.